When I really want to rally a crowd, get blood pumping and people on their feet I can think of no better way than to discuss formation capital. No, really. I mean it. At least if the crowd in general is a crowd of entrepreneurs.
Pretty much everyone in the startup community would agree that founding companies requires a step up on a three legged stool where the legs of the stool are talent, ideas and money. No amount of any one makes up for the others, but they do tend to work in a self-reinforcing (or self-destructive) cycle.
It starts with ideas. Everyone has ideas. How many times have you heard a friend say “I wish someone would start a company to…” and identify some kind of personal need or pain point? What makes entrepreneurs is that they don’t say “I wish someone would start a company to…” they say “Maybe I should start a company to…” and then figure out if the idea has, well, for lack of a better term, legs.
But ideas even in the minds of the dedicated often go nowhere. You need people that have done it before, know the ropes, know the industry and know how to run a business. For all you hear about the college whiz kid starting something in his garage (who knew college kids had garages?), there are a lot of experienced men and women behind him who you don’t hear about setting up technology, processes and marketing plans, managing people, forging partnerships and creating sophisticated models and projections. The 23-year-old CEO is part of the vaunted mythos of Silicon Valley (I know, I was one), and has some basis in reality, but less than you might think. For an entrepreneurial ecosystem to thrive, you need experienced people to join companies and mentor new founders. Oh, and also to raise money. These people are smart and know that it takes money to start a business, so they tend to go where the money is. When I ask entrepreneurs why they take their companies to Silicon Valley, I sometimes get a sassy comment about the weather, but mostly I get a rant about horrible traffic, ruinous housing costs and endless strip malls being the price of admission for access to formation capital.
And that is certainly a good part of it. Yes, you can start a company on a shoestring. Yes, it’s cheaper to do than perhaps at any time in history. But it still isn’t free, especially if you are pursuing a big idea like a new drug, electronic device or big data company. Even social media companies require money to build up a base. Facebook may not have gotten to 500 million friends without making some enemies, but to get there they also took more than 500 million dollars. Closer to $900 million, actually.
The companies that can be built on fifty cents can usually be copied for a dollar and undercapitalized companies remain vulnerable with their ideas in the wild but without the resources they need to execute and build sustained competitive advantage. Counter-intuitively, the more money you want to raise, the easier it is. What’s really hard it to get people to back you for your first $500k-$1mm when it’s just you and an idea.
So formation capital is important. What can regions do to solve the problem? Two things.
First, and most important, invest at home. For example, all municipalities and states invest money on behalf of pension funds. And venture capital and private equity are asset classes represented in each of those funds. Most regions export the money to California, having somehow gotten the idea that it can’t be successfully invested anywhere else. (An odd point of view given that the whole strength of the Internet and new media is geographic independence and ubiquity.) This is part of the self-destructive cycle. They export money which leads to exporting talent which leads to exporting ideas and ultimately companies. If you want to break that cycle, you need to require that money to be invested near home.
The counter argument to this is that the money, especially people’s retirement money, should always be invested where it’ll get the best return. That’s fatuous. These are long term investments and by investing the money at home, the region gets the benefit of the self-reinforcing cycle of investment. Talent stays local, companies stay local, jobs stay local. If a local investment strategy were also publicized within all the branches of government, it would creates a positive incentive for all government employees invested through these vehicles to promote their local startups. In effect, it creates stock options in the region.
And investing in a California fund doesn’t necessarily mean it’ll return better. Just like every place else, for all the top-decile funds, California has its nine that didn’t make the cut. A California-only strategy would be like refusing to buy into a hedge fund that isn’t in New York or an energy company not based in Texas. And for out-of-staters, you often only get access to what’s left after the local elite and Calpers took the first picks.
There’s an important footnote to insert here. It isn’t enough to invest in local funds (governments usually don’t directly invest in companies – that’s as it should be). Governments have enough money to make a market for local entrepreneurship, but only if they require that funds receiving capital from them deploy a certain percentage (say half) of their money locally.
At first, the investors may object, saying that there aren’t enough opportunities locally. Over time, however, they can do a lot to promote the local ecosystem, hosting events, creating visibility, and, most of all, doing deals. Entrepreneurs will stay and others will return when they realize that a region is open for business. But the money involved has to be significant. New York’s recent $25 million investment has done a great job creating visibility, but it is still too small and too direct to really move the needle. Cities are still better off putting their money in the hands of investors and to really make a difference, the amounts need to be hundreds of millions.
Crazy? Maybe. But many states have fund sizes of many tens of billions so it isn’t so outrageous (Calpers, while admittedly the largest, is current approximately $200bn). Most advisors would suggest somewhere between 2 and 5% of asset allocation into this type of investment. In fact, virtually all the states already make these
There is also another thing regions, especially New York and Chicago, can do. In these two places perhaps more than anywhere else in the country, there are individuals with high risk-return appetites who have virtually no exposure to early stage technology companies and the job creation they bring with them. In particular, traders and real estate investors are two obvious examples, but more generally the World Business Chicago types. There’s very little cross-pollenization between them and tech entrepreneurs and, if there were, that might help close the gap. This is also something regional government has been good at.
One thing that won’t work. Despite everyone from congress to the White House talking about it, banks aren’t the solution for early stage tech companies. Even in the first dot com boom when people would write $5 million checks on a domain name and PowerPoint deck, I didn’t see many bank loans to tech startups. They can’t get their heads around the concept of a collateral free business and the vast majority of tech companies’ costs are people and marketing, neither one of which gets an entry on the balance sheet. Time spent trying to get bankers to change behavior is time wasted.
The region that first figures out the formation capital challenge will reap the rewards of tech company growth. And might make a handsome ROI as well.